When:

September 2009 - February 2010

What was my role:

I started this project as a Designer at Grupo El Comercio, but after a few months I got promoted to Chief of Design, which put me in charge of the whole team.

What I worked on:

At first, I was in charge of the several iterations between wireframes and full sketches. This included creating color palettes, several icon sets, and since this was a news site, several featured grid options and multiple media modules.

After the change of role, I still did the previously mentioned tasks and also supervised the front-end implementation of the site, the front-end side of the integration with the new CMS and worked on several additional design requirements from the internal clients (the Editorial and Commercial teams).

What was achieved:

Unique monthly visitors grew exponentially, from around 2 millions at the time of the launch, to 10 millions in just under 6 months after the redesign. Also, the average session lasted more, going from 1 minute to just over 2 minutes after the redesign.